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Customer Experience + Branding: The Relationship Goals of Marketing
26 hours ago
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jan 25
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingCase Study: Success on Campus
Dec 24, 2019
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...
Continue ReadingCheers! Let’s Sell More Beer!
Nov 24, 2019
Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...
Continue ReadingCase Study: Spec-Tacular Promotions
Oct 24, 2019
Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...
Continue ReadingCase Study: This Promotional Product is in the Bag
Sep 24, 2019
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Aug 23, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingCase Study: Stick to the Schedule
Jul 23, 2019
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
May 23, 2019
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 23, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Mar 22, 2019
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Feb 22, 2019
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...
Continue ReadingYour Brand Is Your Business - Market It!
Jan 22, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Dec 22, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Nov 22, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingAppreciation Gift
Oct 22, 2018
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...
Continue Reading4 Steps to #Winning Social Media
Sep 21, 2018
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
Continue ReadingCase Study: A Hole in One Promotion
Aug 21, 2018
Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...
Continue ReadingBranding 101: Let’s Talk Logos
Jul 21, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingWhy You Should Be Having More Fun at Work
Jun 21, 2018
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue Reading25 Insane Facts About Promotional Products
May 21, 2018
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jun 23, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
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